FAQ

General

What can I do in Playstrict?

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The Playstrict GameDev application is used for the promotion and comprehensive management of your mobile games. In the side menu of application you will find the most important areas to explore. Start by signing up on https://gamedev.playstrict.com/ & upload your first mobile game.

Games - how to add your first game?

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In the "Games" tab you can upload your games to the Playstrict platform. Thanks to this, you will be able to publish the game in our marketplace for free and reach new players. With Playstrict games, you can also check your readiness for Soft Launch and further promotional activities. Look at the "Game Checker" tab.

Game Checker - check your game!

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Are you ready to launch? Test your game now! Game Checker will help you become aware of the strengths and weaknesses of your game and tell you what you can do to improve it. You no longer have to guess how your game compares to others. Our generator is not only a rating, but also provides extensive suggestions for the development of your product. Check it out and see for yourself!

Soft Launch - Promotional Campaign Manager

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Depending on your needs, you can choose the campaign that best suits your needs from the 3 available. We have listed 3 soft launch phases and for each of them we have assigned a set of countries for which we can run campaigns for you - from the cheapest to the most expensive. You can also skip the phases and decide to run the soft launch as a whole process (one phase) and choose the countries you are interested in.

Reports

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In the reports tab, you will find extended results from advertising campaigns carried out via Playstrict. See exactly how your players' engagement and monetization of your games looks like. Here you will also find instructions on how to integrate with our API.

Marketing Strategy

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Create marketing plans in seconds with the help of AI. Find the best growth-hacking tactics for your games with AI. Switch the marketing to autopilot. Thanks to an extensive library of tactics, you will assess the effectiveness of each tactic, adjust it to your needs, but also be inspired by evergreen tactics, methods of popular growth hackers and strategies of the world's largest brands.

Finances

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In the finances tab, you will find financial settings, your invoices, as well as a report of transactions made by players in games integrated with the Playstrict API. This is also where you will connect to your Stripe Connect for withdrawals from your account.

Games - upload, quality guidelines, etc.

Quality Guidelines

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Playstrict is a platform where you can publish your games as a game developer. We want to be sure that the content of your project complies with the principles of cooperation with our platform, which is why we have prepared a guide below on how to best build a website for the game on our website. The presented content must be described in such a way that the recipient becomes interested in it and becomes a potential customer. Prepared guidelines are an important element for you as a creator, keep them in mind when creating your website.

Why is my page not published?

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If you do not comply with the Playstrict guidelines, your website will not be displayed on our lists, the administrator may remove it from the Playstrict platform. The website will then still be available in your Game Dev account, and you will have the option to correct things that do not comply with our policy and resend the game for moderation.

Avoid publishing before thoroughly editing the page

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If you decide to publish, your website should be as polished as possible. All pictures, files and classifications should be completed. After publishing, your website will be listed on "New". Remember that once published page only then appears on the list of the newest added pages, so make sure it is complete. You can always save your page as draft and come back to editing it at any time.

Validate metadata

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The project edition page has a "details" tab, which allows you to add categories to the project. This allows your project to show up on the correct viewing page in the Playstrict. Don't use metadata to add categories that don't apply to your game. If you intentionally mislead users, we may mark your page as spam and remove it from the platform.

Mark up adult content

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If your game page represents adult audience content, be sure to tag this. A person viewing the Playstrict platform will be able to see such content only if they enable such an option in the settings. An important rule is to respect user preferences, which is why we focus on the security of the content we see. Avoid adding photos that contain nudity as the title cover of the game.

Upload a thumbnail image for your project

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Make sure to add screenshots

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Screenshots will allow the player to quickly find out what specificity and atmosphere your game has. Many people view screenshots, because when looking for something new, it is easy for them to find out if this is what they are looking for. It will also be a good idea to add video content. If you feel that movies are better for your project, don't hesitate.

Don't post misleading content

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Do not enter content inconsistent with the design, and also: statements about attached content that does not exist; false or misleading images about the design and its functionality; unrealistic forecasts for the further development of the project; resources from other projects or services to represent your game site.

Avoid adding "remakes" or multiple versions of your game page

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Do not create new pages that are almost identical or with slight changes. Make changes to the original version of your website. It is different when you release the second part of your game or its paid version, etc. Then go ahead and create a new page for her.

Avoid annoying third-party ads and logos

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While not having ads is not possible for many creators, keep in mind that intrusive ads scare players away. If you have any ads, they shouldn't be annoying or misleading. Avoid sponsored installers or ads that prevent you from playing without taking any specific action. Avoid placing third-party login dashboards in front of the game unless necessary. All projects containing malware, spyware or adware are not accepted and blocked on our platform. This also applies to any installers that place advertisements in the player's operating system or browser.

Do not add shocking images, loud noises, flashing images or offensive material

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The above examples may be subjective. Remember, however, that even if part or hallmarks of your project are: shocking the viewer by showing potentially offensive images, flashing images, loud or annoying noises, or the like, we may remove them from our browsing and search page. They can be unpleasant to the audience and cause unwanted negative reactions.

Game Checker

What is Game Checker for?

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Game Checker will help you become aware of the strengths and weaknesses of your game and tell you what you can do to improve it. You no longer have to guess how your game compares to others. Our generator is not only a rating, but also provides extensive suggestions for the development of your product. Check it out and see for yourself!

How many times can I test for one game?

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You can perform the test as many times as you want, but remember to perform it reliably and repeat it when there are significant changes in your preparation and design. Only then is the test able to correctly assess your readiness to launch and place your score against other games in the system.

Will I receive a test report?

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Yes, a test report will be generated on your account, you will see how you answered the questions, how many points you got and how your game looks compared to other games in the system. You can export the report to a PDF file and share it with your team.

What do the Warnings and Suggestions mean?

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Warnings and Suggestions are a set of advice that is suggested to you regarding your test results. It is worth getting acquainted with them and putting them into practice.

How many points do I need to apply to RevShare?

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You must score a minimum of 80 points in a test for your game. To apply for the program, contact us via the contact form that can be found at www.playstrict.com, send us a link to your game along with information about the number of points scored. It is also a good practice to describe your plans related to the further promotion of the game.

Campaign Manager

How it works?

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The promotional campaign creator is used to make the right promotion for your game at every stage of its lifecycle. You can easily choose the right campaign type, settlement model, indicate the budget you want to spend and select the countries where you want to promote your game.

What types of campaigns are possible to set?

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In Playstrict you have a choice of 3 types of promotional campaigns, each designed with a different focus, to best promote your game. Currently available campaigns are: Pre-Save, Soft Launch, Boost game.

Pre-Save campaign - when to use?

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Are you in the final stages of game development? Or maybe you have a good idea, but you would like to get the users' opinion on it before you dedicate yourself to working on the game? For Pre-Save campaigns you can use dedicated pages in our marketplace. You will add all artworks, trailers, game description, videos etc. We will bring to your site players from our network interested in such ideas. Players will be able to add your game to their list and will get a notification when you do a soft launch of your game and publish your work.

Soft Launch campaign - when to use?

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Boost your game - when to use?

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You can use this campaign anytime, but it's best done when your game is available in all the popular marketplaces and markets that align with your marketing strategy. The Boost Your Game campaign should be a natural part of your strategy. Select the countries you're interested in, the desired number of downloads, and you're done! We can get started with the promotion. This campaign can be great to use for micro seasons, special occasions, holidays, etc.

What is CPI?

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CPI, or so-called cost per install, is a term used in mobile marketing. It means the amount that advertisers pay to a media partner (e.g., ad network, demand-side platform, affiliate network, etc.) for each app installation attributed to an ad campaign(s) run with that partner. CPI rates vary by marketing channel, app vertical and other factors.

How Big is the Playstrict affiliate network?

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Our affiliate network is constantly growing, we are constantly looking for the right partners who are able to provide us with users who will become your players and customers. We are currently able to run campaigns in 16 countries. If you have specific requirements or the country you are interested in is not on the list then let us know. We will do our best to help you appear in the right markets and meet your business objectives.

What payment methods are supported?

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There are 2 standard payment methods for promotional campaigns - traditional transfer based on a proforma invoice and payment by card (Visa, Mastercard). We also have a special RevShare program where you don't invest your own money upfront for the promotional campaign of your game. If you want to know the details of the program, please contact us.

Finances

Invoices

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In this tab you will find invoices for services purchased under the Playstrict platform, e.g. advertising campaigns, as well as invoices for transactions made by players in your games integrated with the Playstrict API. If you use the RevShare program, you will be able to withdraw the funds accumulated on your account here.

Anti-fraud protection

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Playstrict monitors transactions made in games integrated with the Playstrict API and marks those that may be suspicious and intentionally executed by bots. You can feel safe with the anti-fraud filter!

How do I make withdrawals from my account?

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In the Finance tab, you will find the Settings area where you need to connect to your Stripe Connect account. The whole process is easy to follow and the wizard will guide you through it step by step. You will need your company details to complete the process.

Data for withdrawal of funds and data for invoices

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In the "Settings" tab you will find both sections in which you can complete the account details for the withdrawal of funds accumulated in the Playstrict and the data to which invoices are to be issued. Be sure to complete them.

General

What can I do in Playstrict Affiliation App?

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The Playstrict Affiliation app is used to develop the Playstrict affiliate network and is dedicated to our Partners. Add your website to our database, specify all key parameters related to it and then create a marketing widget that will serve game ads on your portal. More information can be found in the section: "Adding a website" and " Creating a marketing widget".

Websites

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In this tab you can add your websites to the Playstrict. Remember to characterize your website well, set the language in which the website is run, assign it to the appropriate category, etc. You can even exclude game categories or specific games that you do not want to promote on your website.

Widgets

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In this tab, you can create marketing widgets that should then be embedded on your websites. Widgets advertise games with the help of the Playstrict Prediction Engine using machine learning algorithms. Our wizard allows a lot of freedom in creating widgets. You can choose the size, style, number of tiles, color, etc. You can find more about creating widgets in the Quick Help section in the Widgets tab.

Finances

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In this tab, you will find detailed information on billing for advertising Playstrict games. Each display, click or download of a game is recorded in the Transaction Report and properly accounted for based on the rates that we have agreed together. In this section, you can also complete your payout and invoice details, and connect to the Stripe Connect service to receive payouts of your accumulated funds even easier.

Your Websites

How many websites can I add in Playstrict?

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There is no limit to this.

CPC, CPI, and CPM bids.

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CPC, CPI and CPM bids are assigned to a specific website, because each website has specific traffic that it is able to generate. The rates are set by Playstrict and Partners at the stage of adding a new Partner to the affiliate network. The fixed rates are visible in the system.

Playstrict Marketing Widgets

What are Marketing Widgets?

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With marketing widgets, you can make money with your website. Widgets advertise games for which their developers have purchased advertising through the Playstrict. These inconspicuous banners serve the content on your website with the help of our Prediction Engine powered by machine learning.

How do I run widgets?

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All you have to do is configure the widget according to your preferences, then copy the generated JavaScript and HTML code and paste them on your website where you want the game ads to appear.

JS Snippet or API?

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For less technically advanced users, we offer a simple widget wizard using JavaScript and HTML code. If you are an advanced user, you can connect directly to our API. In both cases, the widgets can be configured in many ways, so that they can be adjusted to the appearance of your website as much as possible. So you can edit their color scheme, size, width and even exclude categories or games you don't want to promote on your website. Each change of parameters is immediately visible in the "Widget preview" section.

Campaign statistics and data

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Widgets communicate with the Playstrict in both directions. Outside (on your website) they serve advertising content with the help of the Prediction Engine, but at the same time inside the system they collect information about views, clicks, downloads and installations of promoted games. You will see these statistics in a simplified form on the list of your widgets and on the list of websites. More detailed data is available in the Finance / Transaction Report tab. It is important that the widgets serve content only when there are active campaigns in the system. When there is no active campaign in the system, the ads are not served and the widget is not displayed on your website.

How can I control the content served by widgets?

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When configuring the widget, you can limit the scope of the content served, e.g. you can choose Polish or English, select only some categories of games you want to promote or even specific games from our marketplace. Each game and advertising campaign is additionally moderated and checked by the Playstrict team before it becomes public. Thus, we prevent serving unwanted content that does not comply with our regulations.

How long is content served by widgets?

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Widgets display content only when there are active campaigns in the system. It can serve many of them, including depending on the settings of your widget. The system records all campaign statistics and disables campaigns whose goal has been met. When there is no active campaign in the system, the ads are not displayed and the widget is not showing on your site.

How can I remove a widget from the site?

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When there are no active campaigns in the system, the widget is not displayed on your website and it does not cause any visual changes in its area. Therefore, there is no need to remove the widget from the website code, the widget will activate automatically when new campaigns appear and it will start counting all the statistics thanks to which you earn money on cooperation with Playstrict. However, if necessary, you should remove the widget code from the source of your website yourself. You can also remove a widget from your Playstrict panel.

FAQ

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